Haute Maurienne Vanoise

Haute Maurienne Vanoise Tourism

BALANCE SHEETS

Seasonal reviews

After each tourist season (summer/winter), the Haute Maurienne Tourist Office presents its results based on activity indicators defined for each service and action.

Audiences for websites, social networks and communications campaigns, resort/resort occupancy rates, business volume on the Tourist Office marketplace, number of articles about the resorts, attendance at events and activities... Download our activity reports.

Results from the tourist office

Visitor numbers, social network performance, key figures... Find out our reports on each season, service by service (sales, events, call center...) and station by station (reception and entertainment).

Winter Seasons

Hiver 2022-2023
Hiver 2023-2024
Hiver 2024-2025

Summer Seasons

Eté 2023
Eté 2024
Eté 2025
ROLE AND MISSIONS

La marque Qualité Tourisme évolue et devient Destination d’Excellence

Labellisé « Qualité Tourisme », l’Office de Tourisme de Haute Maurienne Vanoise franchit une nouvelle étape pendant l’hiver 2025/2026, en réalisant son audit pour le nouveau label « Destination d’Excellence », successeur de Qualité Tourisme.

Ce label, porté par Atout France, marque une évolution majeure : il allie exigence qualitative et transition éco-responsable, deux piliers indissociables pour répondre aux attentes des voyageurs d’aujourd’hui.

Destination d’Excellence : l’engagement de la Haute Maurienne Vanoise pour un tourisme durable et qualitatif

Pourquoi ce choix ?

Engagé depuis toujours dans l’excellence de l’accueil des clients et la démarche qualité, l’Office de Tourisme Haute Maurienne Vanoise souhaite obtenir le nouveau label « Destination d’Excellence » qui valorise également la démarche éco-responsable, un des points forts de la Haute Maurienne Vanoise.

• Un engagement historique : la Haute Maurienne Vanoise est déjà reconnue pour ses initiatives en faveur du développement durable (recyclage des tenues, bilan carbone de l’OT, station de Val Cenis labellisée Flocon Vert…).

• Une démarche structurante : le label Destination d’Excellence offre un cadre rigoureux pour élever les standards de qualité dans tous les secteurs touristiques (hébergement, restauration, loisirs, transports, offices de tourisme), tout en intégrant des critères environnementaux et sociaux.

Quels avantages pour les voyageurs ?

• La garantie d’une expérience responsable : des prestations contrôlées, respectueuses de l’environnement et des territoires, sans compromis sur la qualité.

• Un choix éclairé : un label reconnu, synonyme de transparence et d’authenticité, pour des vacances en phase avec leurs valeurs.

Plus de détail sur le site Atout France

Les professionnels du tourisme invités à rejoindre la démarche

Comme l’Office de Tourisme, tous les professionnels du secteur peuvent demander à être labelisés « Destination d’excellence ». Hébergeurs, restaurateurs, prestataires d’activités, musées… En rejoignant la démarche Destination d’Excellence, vous :

• Anticipez les attentes des voyageurs, de plus en plus sensibles à l’impact de leurs séjours.

• Vous distinguez dans un marché concurrentiel, avec un label valorisant et fédérateur.

Découvrez la procédure de labellisation
ROLE AND MISSIONS

The services of the Tourist Office 

The services of the Haute Maurienne Vanoise Tourist Office have been organized since June 1, 2022 with teams working at the headquarters and others decentralized in the resorts.
The Haute Maurienne Vanoise Tourist Office is thus as effective as possible in terms of the national and international influence of the resorts and the destination, while maintaining a strong link with the local players.
To learn more about the missions of the Tourist Office click here.

The services of the Haute Maurienne Vanoise Tourist Office at the headquarters

- Management
- Administrative (human resources, training, accounting, administrative and budgetary management)
- Marketing
- Communication (communication plans, media buying, digital strategy and production, computer graphics)
- Press-Content (press relations, editorial, images, information management, apidae)
- Events (management of major events)

The services of the Haute Maurienne Vanoise Tourist Office based in the resort

For a better autonomy of the resorts, teams are based in each resort of Haute Maurienne Vanoise. These resort teams are in charge of activities and highlights, reception, local information gathering and, in part, local communication.

The services of the Haute Maurienne Vanoise Tourist Office

The territory of Haute Maurienne Vanoise

6 mountain resorts : Valfréjus, La Norma, Aussois, Val Cenis, Bessans and Bonneval sur Arc. 10 villages (some of which are also mountain resorts): Saint-André, Le Freney, Fourneaux, Modane (support municipality for the Valfréjus resort), Villarodin-Bourget (support municipality for the La Norma resort), Avrieux (support municipality for the La Norma resort), Aussois (resort), Val Cenis (resort and "new town" created in 2017, bringing together 5 villages: Bramans, Sollières-Sardières, Termignon, Lanslebourg, Lanslevillard), Bessans (resort) and Bonneval sur Arc (resort). To find out more about the population, demographics, economy... in Haute Maurienne Vanoise, consult the INSEE file (2019 data).
The services of the Haute Maurienne Vanois Tourist Office
Role and missions

Creation of the Haute Maurienne Vanoise Tourist Office

The Haute Maurienne Vanoise Tourist Office (OTHMV) was created on June 1ᵉʳ 2017, following the merger of the "Terra Modana" and "Haute Maurienne Vanoise" intercommunalities on January 1ᵉʳ 2017, forming the Haute Maurienne Vanoise Community of Communes (CCHMV).

The CCHMV, which is responsible for tourism, has delegated this mission to a Société Publique Locale (SPL), the SPL Haute Maurienne Vanoise Tourisme, operating under a Délégation de Service Public (DSP).

OTHMV, one of France's largest tourist offices, employs around 50 permanent staff and has 11 reception desks spread across the region's resorts and villages.

To visit or contact the Haute Maurienne Vanoise Tourist Office, click here.

The missions of the Tourist Office

In accordance with the provisions of Article L. 133-3 of the Tourism Code, a public service contract defines its missions and objectives.

The main missions of the Haute Maurienne Vanoise Tourist Office

Drawing up and implementing local tourism policy: defining and implementing tourism development programs tailored to the local area.

Coordination of tourism players: ensure synergy between the various players in the sector to create a coherent, attractive offering.

Destination promotion and communication: promote Haute Maurienne Vanoise through communication initiatives and the organization of cultural and sporting events.

Tourism marketing: manage the sale of tourism products and services, including the management of reservation centers and platforms.

Tourism information management: collect, enrich and disseminate tourism data, while keeping a watch on the sector.

The territory of Haute Maurienne Vanoise

6 mountain resorts : Valfréjus, La Norma, Aussois, Val Cenis, Bessans and Bonneval sur Arc.

10 villages (some of which are also mountain resorts): Saint-André, Le Freney, Fourneaux, Modane (support municipality for the Valfréjus resort), Villarodin-Bourget and Avrieux (support municipalities for the La Norma resort), Aussois (resort), Val Cenis (resort and "new town" created in 2017, bringing together 5 villages: Bramans, Sollières-Sardières, Termignon, Lanslebourg, Lanslevillard), Bessans (resort) and Bonneval sur Arc (resort).

To learn more about the population, demographics, economy... in Haute Maurienne Vanoise, consult the INSEE file (2019 data).

HAUTE MAURIENNE VANOISE TOURISM

Role and missions

The missions of the Haute Maurienne Vanoise Tourist Office include promoting the tourist destination to potential visitors, providing information on accommodations, activities, events and attractions, and assisting with trip planning. The Haute Maurienne Vanoise Tourist Office also offers services such as booking accommodation and transportation, selling tickets for activities and events, and putting together tourist offers. The tourist office also plays a role in the economic development of the territory by attracting visitors and supporting local tourism actors.

The missions of the Tourist Office
Role and missions
01

The missions of the Tourist Office

The Haute Maurienne Vanoise Tourist Office is in charge of promoting tourism in the resorts and villages of Haute Maurienne Vanoise.

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The services of the Haute Maurienne Vanoise Tourist Office
Role and missions
02

The teams of the Tourist Office

Since 2022, the Tourist Office has been organized with teams working at the headquarters on all cross-cutting actions, and decentralized teams in the resort.

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The Quality Tourism mark
Role and missions
03

The Quality Tourism Mark

To obtain the Quality Tourism mark, the Tourist Office must achieve a high level of performance during these mystery shopper audits.

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Role and missions
04

Seasonal reviews

After each tourist season, the Haute Maurienne Tourist Office presents its results based on activity indicators defined for each service and action.

Read more