Haute Maurienne Vanoise Tourism
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Home " The territory's tourism strategy " Eccho 2030: the territory's strategy
The Eccho 2030 initiative, launched in December 2020 by the Communauté de Communes Haute Maurienne Vanoise (CCHMV), aims to develop and implement a territorial project for the next decade.
This initiative is based on several major observations concerning the territory:
- Dependence on tourism: over 85% of revenue comes from tourism, creating a high level of economic dependence.
- Decline in other sectors: non-tourism activities have been in decline for 50 years, accentuating the economic imbalance.
- Evasion of consumption: a significant proportion of residents' spending takes place outside the region, limiting local economic spin-offs.
In response to these challenges, Eccho 2030 has set a number of strategic objectives:
Sustainable tourism
Skiing, the mainstay of the local economy, must be preserved while protecting the exceptional environment of Haute Maurienne Vanoise. The tourism offer will be diversified to adapt to changing practices and contemporary crises.
Stimulating other economic sectors
Synergies with tourism will be created to develop sectors such as agriculture, forest management and renewable energies.
Helping people settle and stay in the area
Improving housing, services and the living environment is a priority for strengthening the region's residential appeal.
Encouraging local consumption
Supporting local commerce, short distribution channels and the pooling of resources will help boost the local economy.
Strengthening territorial cooperation
Consolidating links between municipalities and developing partnerships with neighboring areas, including cross-border ones, will be essential levers for effective collaboration.
Eccho 2030 aims to build a sustainable, balanced future for Haute Maurienne Vanoise, building on its assets while limiting its vulnerabilities.
Find out more about Eccho 2030
Based on the Eccho 2030 regional project, a course was set for tourism with the Vision of tourism to 2030. A specific marketing strategy was then drawn up for each resort, respecting its own DNA.