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PRESS AND MEDIA
The press review
Reports on TF1, France 2, Arte or France Inter, articles in The Times, L'Equipe, lefigaro.fr, The Financial Times, Les Others or Le Dauphiné Libéré... every year, hundreds of publications highlight or quote the resorts, players and offers of Valfréjus, La Norma, Aussois, Val Cenis, Bessans and Bonneval sur Arc.
Articles and reports produced in conjunction with the Haute Maurienne Vanoise Tourist Office press department and its press agencies in France and England (following the distribution of press kits and releases or press conferences), or at the direct initiative of the media.
Press coverage 2023-2024
998 articles and reports
- 56 TV and radio
- 431 press
- 511 internet articles
Advertising equivalence: 11.2 million euros* (up sharply thanks to long-form TV reports, including a 13-minute report on TF1 in January 2024)
Read the video on Haute Maurienne Vanoise
Press coverage 2022-2023
990 articles and reports
- 87 TV and radio
- 452 print media
- 451 internet articles
Advertising equivalent: 9.6 million euros* (stable compared to 2021-2022 despite fewer articles thanks to more TV reports and articles in major media)
Read the video on Haute Maurienne Vanoise
Press coverage 2021-2022
1,238 articles and reports
- 77 TV and radio
- 543 print media
- 618 internet articles
Advertising equivalent: 9.6 million euros*.
- 77 TV and radio
- 543 print media
- 618 internet articles
Advertising equivalent: 9.6 million euros*.
Read the video on Haute Maurienne Vanoise
Press coverage 2020-2021
706 articles and reports, including 226 national press articles.
Advertising equivalent: 7.2 million euros*.
*Advertising equivalence: budget required to obtain the same visibility in the media by buying advertising.
Read the video on Haute Maurienne Vanoise
press & media
The 100 places that you must see
To highlight the women and men of Haute Maurienne Vanoise and its resorts.
Depending on the subjects requested by the media, the Tourist Office press service regularly offers journalists meetings and portraits with the women and men who make the region come alive and who have unusual activities or profiles, a particular expertise... For example, the France 5 program "Les 100 lieux qu'il faut voir" (The 100 places you must see), part of an episode of which was filmed in the spring of 2022 in Haute Maurienne with the support of the Tourist Office.
On the program from 2'40 to 21'00**: Armelle Filliol, guide and heritage restorer, François Filliol, mountain guide, Fabien Noguera, baker, Sébastien Brégeon, head of the Haute Maurienne sector at the Vanoise National Park and Fabrice Personnaz, sculptor.
*Budget that would have been invested in advertising to obtain the same media coverage. Source: Onclusive.
**With the authorization of Morgane Production.
**With the authorization of Morgane Production.
